Manufacturers and e-commerce brands often sell products in gift boxes or hampers as a way of attracting new customers and maximising value around seasonal or celebratory moments such as Christmas, Father’s Day, Mother’s Day and Valentine’s Day.
When brands are searching for the perfect gift box solution, there is a list of commonly asked questions that need to be answered, namely:
As specialists in bespoke corrugated packaging, our in-house design team possesses the necessary expertise to answer all of the above questions.
The ability to showcase products when they’re presented on a shelf or marketed online is always a high priority. This makes the style and design of the gift box critical. Features such as die cut windows make it easier to display products in an attractive way, ensure maximum shelf appeal and sell higher quantities.
Businesses can also utilise a range of print processes – including flexographic, lithographic, digital and screen print – to showcase their brand. Each brings its own benefits depending on specific marketing and brand requirements and our team has the necessary knowledge to design packaging that utilises all of these processes, where appropriate, in order to create truly bespoke packaging solutions.
It is also important to consider operational factors such as the time it takes for factory staff to construct the gift boxes. Lock-in tabs, crash lock bases and self-seal tape strips are often the best solution thanks to their ability to save valuable time on packaging and production lines.
And last but by no means least, how a gift box is transported from the warehouse to a consumer must be considered to ensure that the packaging and its contents are sufficiently protected. If a gift box is transported to a customer through a courier, then the risk of damage in transit is considerably increased. This makes selecting the correct transit packaging all the more important in order to protect products and minimise the risk of returns. One effective way of protecting products in transit, while ensuring they can be displayed in an aesthetically pleasing way, is to use bespoke internal fittings – especially if a gift box contains multiple products. Designing a corrugated hamper is also an excellent idea where several different products are transported together – with the ability to include bespoke designs and maximise brand awareness.
With an increasing shift towards corrugated packaging on a global scale, brands can enjoy wide ranging benefits when they choose this adaptable material for their gift boxes while being safe in the knowledge that they have committed to an environmentally conscious material. Speak to our experts to find out how we can support your next gift box project.
