In the sweet world of confectionery, packaging has a vital role to play. It ensures that our little moments of bliss are safely protected and it adds to the sensory appeal of what’s inside.
Corrugated cardboard can be the perfect companion for confectionery items because of its versatile qualities and desirable traits that allow brands to clearly communicate with consumers and achieve sales.
One of the primary functions of packaging is to protect its contents and this is particularly important for confectionery items – which are often delicate in their design and makeup. Corrugated cardboard is an excellent choice because it provides stability both in transit and on retail shelves. Its multi-layered structure acts as a shock absorber, minimising the risk of damage from the occasional bump or drop. This ensures that the goodies inside arrive at their destination in pristine condition.
Corrugated cardboard is also highly effective at warding off moisture and bacteria and maintaining the quality of the goods inside. This should always be a key consideration for confectionery brands if they want to minimise the risk of their products being spoiled before they make it to the sofa of an admiring consumer.
Confectionery items can rarely support weight from above, which means that the strength and integrity of the packaging is vital to ensure that the items, whether they be chocolate, sweets or biscuits, arrive with the retailer in a saleable condition. The beauty of corrugated cardboard is that it can be customised to suit the specific requirements of each product, with the necessary support locked in at the design stage.
Our in-house design team draws on its extensive experience of working with a wide range of confectionery items to ensure that board grades and box styles are always perfectly suited to the needs of the delicate contents. We also take into account the aesthetics of the exterior to help you maximise the power of your brand for ultimate shelf appeal.
Retailers have their own specific requirements when deciding whether or not to stock goods in their stores – and confectionery is no different. Aldi, Lidl and Morrisons, to name just a few, have their own unique pre-set guidelines and preferences when it comes to packaging, but fortunately corrugated is dynamic enough to meet most of these requirements when it’s applied correctly. Thanks to our extensive experience of working with confectionery brands, we’re no stranger to these requirements, so we are perfectly placed to advise customers throughout the process in order to meet the exacting standard of any retailer.
This knowledge not only streamlines the design process, but it builds a strong supply chain for our customers. By understanding and following retailer specifications, we can help confectionery brands maintain healthy long-term relationships with their retail partners – maximising sales and ensuring their products are readily available to consumers across the UK.
If you’re looking for the perfect confectionary collaboration, why not get in touch with our team of experts.
