Retail space can be tight for many brands, making it difficult to get your product to stand out against competitors.
Shelf-ready packaging (SRP), also known as retail-ready packaging (RRP), is used to transport a product to retail stores and display the product once there. This is achieved using specially designed perforations and hoods so that part of the box can be removed by the retail staff, allowing the products to be displayed whilst still sitting in the base of the box. This means brands have yet another merchandising opportunity, giving them a chance to reinforce their brand image and encourage more sales with well-designed retail packaging.
The key to good shelf-ready packaging is to consider how both the retailer and the customers will see the box. But when you’re focused on getting your product out to the world, the packaging is often far down the to-do list.
At Colton Packaging, we help you choose an effective shelf-ready packaging design for your products. We also help you manage the packaging supply chain, ensuring you don’t run out of boxes, even in times of high demand.
Make your product stand out from across the store with attractive printed packaging that shows off your brand.
Make life easier for your retail partners with die-cut perforations that make the packaging simple to open, remove and dispose of.
To be shelf-ready, your product needs to remain intact during transit. Our packaging is designed to protect your product and look good while doing it.
Upon your initial enquiry, we’ll sit down together and discuss how we can fulfil your needs, listening to your pain points to come up with a solution that protects your product and looks good whilst doing it.
Box design forms a vital part of our business because 97% of our products are bespoke. Once we have agreed on a style, we then need to understand how the package will be handled to determine which board grade to use. We have CAD facilities in house to enable us to design and supply samples for approval.
Once a box has been designed and board grade specified, we oversee the manufacture of your order to ensure production is on time and fulfilled without quality issues.
We can stock your bespoke packaging in bulk which means you call-off smaller quantities of product on a ‘just-in-time’ basis to suit your production and packing schedule. We will replenish the stock when it reaches an agreed threshold to ensure continuity of supply.
